Noah's Portfolio

At Colle McVoy, we proudly partnered with Netflix’s creative team to craft an immersive experience for fans ahead of Stranger Things' final season, transforming Target stores into a nostalgic 1980s Hawkins by bringing the dramatic rifts from the show directly to the retail space. This collaboration exemplifies our commitment to delivering innovative, fan-focused activations that seamlessly blend storytelling with retail environments.

To celebrate and promote Marvel Studios’ Black Panther: Wakanda Forever, Target asked for an in-store experience showcasing the film’s main themes: female empowerment, identity, unity and hope.

Our response: a multi-touchpoint experience that welcomed and immersed guests with the vibrancy of Wakanda at Target. The promotion featured custom CGI signage made to look like beveled Vibranium–Wakanda’s energy source, a welcome archway with motion activated music and LED hologram, screen-displays inspired by Shuri’s lab, and even an AR experience (made in partnership with Target’s internal team). The installation was a huge success and marked a few firsts for Target:

• 1st in-store use of an LED hologram in-store
• 1st Marvel x Target partnership featuring custom, exclusive content
• 1st in-store AR experience

There's no feeling more satisfying than indulging in the joy of missing out — or JOMO — from the comfort of a La-Z-Boy recliner. To reinforce the brand’s new platform, Long Live the Lazy, our creative technology team designed and fabricated The Decliner, a first-of-its-kind recliner prototype that uses AI to generate an excuse to decline last-minute invites. By simply pulling the handle, The Decliner creates a text message to be used as a response. The Decliner serves as the main character in a wildly successful earned creative campaign.

Earned media impressions
1.1B Media Impressions
200% Increase in Web Traffic
50% Sales Increase

About La-Z-Boy
La-Z-Boy Incorporated is one of the world’s leading residential furniture producers, marketing furniture for every room of the home. The La-Z-Boy Brand division includes North American and international upholstery manufacturing and wholesale. The Retail division includes 346 standalone La-Z-Boy Furniture Galleries stores, 168 of which are company-owned. The Portfolio Brands division includes Joybird, an e-commerce retailer and manufacturer of upholstered furniture, as well as England, American Drew®, Hammary® and Kincaid® brands. Additional information is available at la-z-boy.com.

A collection of projects for Target, featuring creative ideas over the last few years of my time at Colle McVoy. This collection includes supergraphics, licensed products, and store marketing materials from the past few years. See how we transform spaces, capture the Target vibe, and enhance shopping.

Ringside, a class format at Life Time, is centered on high-energy, boxing-inspired training. To reflect this dynamic energy in the branding, we created a system featuring bright, bold imagery and graphics, along with a unique sans-serif font.

This branding needed to be versatile, appearing in print materials around the clubs, on the Life Time website, across social media, and within the studios where classes are held. We convey the brand’s energy through fast-paced videography, sharp graphic patterns, and motivating copy that mirrors the class experience.

Just before the Covid-19 pandemic began, we were tasked with creating a new packaging design system for the Life Time supplements brand. This system needed to encompass over 40 SKUs, each with various use cases.

My design concept was chosen as the direction, and together with my Creative Director, Derek Wallen, we developed a cohesive system of labels and bottles for all package sizes, from small pill bottles to large protein powder tubs and boxes.

The product line was categorized into three groups: essential, performance, and specialty, each with its own distinct shape and color to define the subcategories under Life Time performance. We opted for a primarily white bottle and label to maintain a clean, modern aesthetic that aligned with Life Time's brand identity. This choice also helped differentiate our products from competitors, which often had bold and busy designs.

As we were about to enter production, the pandemic presented new challenges, such as limited product availability for photography, lack of space for shoots, and an increasing focus on digital presence over traditional retail.

Fortunately, I had been teaching myself 3D design software, starting with Adobe Dimension, which allowed me to create initial product imagery for advertising in clubs and online. This quickly evolved into learning Blender 3D for more advanced renders used in news articles, online retail, in-store advertising, and beyond.