Ringside

Ringside, a class format at Life Time, is centered on high-energy, boxing-inspired training. To reflect this dynamic energy in the branding, we created a system featuring bright, bold imagery and graphics, along with a unique sans-serif font. This branding needed to be versatile, appearing in print materials around the clubs, on the Life Time website, across social media, and within the studios where classes are held. We convey the brand’s energy through fast-paced videography, sharp graphic patterns, and motivating copy that mirrors the class experience.